Creating iOS apps begins with clarity about the audience, the app's purpose, and the main problem to address in the initial release. A solid discovery phase defines the MVP boundaries, selects an appropriate architecture, and omits features that seem compelling on paper but don't enhance actual usage.

After the base groundwork is in place, attention moves to UI behavior, speed, and reliability across different iPhone models and iOS versions. Uniform navigation flows, disciplined state management, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launch on the App Store.